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[Case 01]

Simplifying Meal Planning 40% Easier with Personalized Nutrition Assistant

Nutrition App

40% Easier Meal Planning with Personalized Nutrition Assistant

Simplifying Healthy Eating through Intuitive Meal Planning

[Project Overview]

Designed a mobile nutrition app to make meal planning 40% easier through personalized recipes, smart shopping lists, and a clean, intuitive interface, solving key user pain points like time constraints and lack of reliable dietary info.

[Problem Statement]

In Latin America 80% of people want healthier diets but struggle due to lack of time and misinformation, leading to unbalanced eating habits.


[Industry]

Nutrition App

[My Role]

Lead UX/UI Designer

[Platforms]

Mobile App

[Timeline]

May - Jul 2022

View Complete Project

View Complete Project

[Persona]

Juan Morales

Office Worker

I want a quick, reliable way to plan meals that fit my health needs without spending hours searching.

Age: 34

Location: Guatemala

Tech Proficiency: Moderate

Gender: Male

[Goal]

Easily find balanced, nutritious recipes tailored to dietary restrictions.

Quickly plan weekly meals and generate an organized shopping list.

Use an intuitive tool that reduces time spent on meal prep and planning.

[Frustrations]

Difficulty finding trustworthy nutrition information.

Lack of personalization for allergies and preferences.

Time-consuming meal planning and shopping organization.

[Process]

[01] User Research

Conducted user interviews with 15 participants to understand their frustrations and preferences.

Analyzed user behavior data to pinpoint where users dropped off in the process.

Benchmarked against competitors to identify best practices for similar flows.

[01] User Research

Conducted user interviews with 15 participants to understand their frustrations and preferences.

Analyzed user behavior data to pinpoint where users dropped off in the process.

Benchmarked against competitors to identify best practices for similar flows.

[01] User Research

Conducted user interviews with 15 participants to understand their frustrations and preferences.

Analyzed user behavior data to pinpoint where users dropped off in the process.

Benchmarked against competitors to identify best practices for similar flows.

[02] Insights

Users highly valued filters and portion size options to personalize meals, along with clear information on preparation time.

Minimalist design encouraged use and reduced user overwhelm.

Users struggled to distinguish between home screen and search results and preferred video/image content over text alone.

[02] Insights

Users highly valued filters and portion size options to personalize meals, along with clear information on preparation time.

Minimalist design encouraged use and reduced user overwhelm.

Users struggled to distinguish between home screen and search results and preferred video/image content over text alone.

[02] Insights

Users highly valued filters and portion size options to personalize meals, along with clear information on preparation time.

Minimalist design encouraged use and reduced user overwhelm.

Users struggled to distinguish between home screen and search results and preferred video/image content over text alone.

[03 Design Solution]

Designed an easy-to-use search bar with filters for diet, allergies, and preferences.

Added portion size editing to recipes for flexible meal planning.

Created a minimalist UI that highlights recipes and visual content, with a clear separation between home and search results.

[03 Design Solution]

Designed an easy-to-use search bar with filters for diet, allergies, and preferences.

Added portion size editing to recipes for flexible meal planning.

Created a minimalist UI that highlights recipes and visual content, with a clear separation between home and search results.

[03 Design Solution]

Designed an easy-to-use search bar with filters for diet, allergies, and preferences.

Added portion size editing to recipes for flexible meal planning.

Created a minimalist UI that highlights recipes and visual content, with a clear separation between home and search results.

[04] Testing & Iteration

Conducted usability testing with 30 users across Latin America to evaluate app intuitiveness.

Gathered feedback on visual content preference and navigation clarity; iterated design accordingly.

Optimized mobile experience with larger clickable areas and clear shopping list visibility.

[04] Testing & Iteration

Conducted usability testing with 30 users across Latin America to evaluate app intuitiveness.

Gathered feedback on visual content preference and navigation clarity; iterated design accordingly.

Optimized mobile experience with larger clickable areas and clear shopping list visibility.

[04] Testing & Iteration

Conducted usability testing with 30 users across Latin America to evaluate app intuitiveness.

Gathered feedback on visual content preference and navigation clarity; iterated design accordingly.

Optimized mobile experience with larger clickable areas and clear shopping list visibility.

[Outcome]

40% increase in meal planning efficiency and app engagement.
High usage rates of portion editing and recipe filtering features.
Improved user satisfaction due to clearer navigation and richer visual content.

[Key Learnings]

[Key Learnings]

[Key Learnings]

Simplification improves engagement

Intuitive search and minimal design keep users coming back.

Simplification improves engagement

Intuitive search and minimal design keep users coming back.

Simplification improves engagement

Intuitive search and minimal design keep users coming back.

Visual content is critical

Videos and images enhance recipe comprehension and satisfaction.

Visual content is critical

Videos and images enhance recipe comprehension and satisfaction.

Visual content is critical

Videos and images enhance recipe comprehension and satisfaction.

Details matter

Small improvements, like error validation and mobile optimization, had a significant impact.

Details matter

Small improvements, like error validation and mobile optimization, had a significant impact.

Details matter

Small improvements, like error validation and mobile optimization, had a significant impact.

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